Investing in the stock market often appears straightforward: buy low, sell high, and watch your wealth grow. However, the reality for many average investors is often the opposite. As illustrated in the chart from J.P. Morgan Asset Management, covering the period from 1999 to 2018, the average investor achieved an annualized return of just 1.9%. This figure is far below the returns of various asset classes, such as REITs (9.9%), Gold (7.7%), and even the S&P 500 (5.6%).
The significant disparity between the returns of the average investor and those of major asset classes highlights several key challenges that individual investors face. Keep reading to understand why trading is more complex than it seems, and how the help of a professional can be worth the investment.

The Emotional Rollercoaster
One of the most significant obstacles for average investors is managing emotions. Market volatility can trigger strong emotional responses, leading to poor decision-making and leaving investors to experience "buying high and selling low."
The result is diminished returns and missed opportunities for growth. The emotional component of investing cannot be understated; it plays a critical role in why many investors underperform the market.
The Need for Time and Research
Achieving above-average investment returns requires significant time and effort. It involves:
- Continuous research
- Staying updated with market trends
- Understanding economic indicators
- Analyzing financial statements.
Many average investors lack the time or expertise to dedicate to this rigorous process.
Professional investors and financial advisors spend countless hours honing their strategies and leveraging sophisticated tools and resources to inform their decisions. Without similar dedication and access to such resources, individual investors are at a disadvantage, often making uninformed or reactionary decisions that hurt their long-term performance.
Market Complexity and Information Overload
The financial markets are inherently complex, with a vast array of factors influencing asset prices. Economic policies, geopolitical events, corporate earnings, and global market trends all contribute to market movements. Keeping track of these factors requires a deep understanding and continuous monitoring.
Moreover, the sheer volume of information available can be overwhelming. Distinguishing between valuable insights and noise is a skill that takes years to develop. Professional investors are trained to sift through information efficiently and make informed decisions based on reliable data, a skill that many average investors lack.
The Role of Financial Professionals
Given these challenges, the value of working with a financial professional becomes evident. Financial advisors offer expertise, experience, and an objective perspective that can help investors navigate the complexities of the market. They provide tailored advice based on an individual's financial goals, risk tolerance, and time horizon.
Additionally, financial professionals can help manage the emotional aspects of investing. By providing a rational counterbalance to emotional impulses, advisors help investors stay disciplined and focused on their long-term strategies, reducing the likelihood of making costly mistakes.
Conclusion
The average investor's underperformance, as depicted in the J.P. Morgan chart, underscores the difficulties inherent in trading and investing. Emotional decision-making, the need for extensive research, and the complexity of financial markets all contribute to the challenge. To overcome these obstacles and achieve better investment outcomes, working with a financial professional is often a wise choice. Their expertise and guidance can help investors make more informed decisions, stay disciplined, and ultimately pursue their financial goals.